TGI Fridays - VoCoVo

TGI Friday brought VoCoVo into the fold to deliver a little forward-thinking and innovation as part of a wider strategy aimed at tackling inefficiencies while staying fresh and relevant in a rapidly evolving market landscape brimming with fast-growing newcomers.

Initially a single-restaurant install, VoCoVo hardware now features as part of the communications infrastructure across their UK restaurants with more scheduled in line with the continued nationwide revamp.

Client Need

Requirements

Reduce opportunity-cost of missed up-selling opportunities
Promote communication that doesn’t sacrifice customer experience
Increase agility, team dynamic and morale across FOH & BOH friction-free and habitual

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Our approach

TGI Friday reported pinch-points around time-inefficiency, F&B team empowerment and overall agility in both front and back-of-house environments. A buzzing environment with ample floorspace meant the TGIF team were frequently covering much ground having to leave their dedicated zones and put customers on hold to find colleagues for basic, but essential communication. A stroll across the restaurant to speak with a manager seems trivial at face value. Multiply time spent finding people across all teams and restaurants nationwide and the opportunity-cost of neglected, reviews-prone customers and missed chances to upsell starts to look pretty ugly.

Benefits

Increased up-selling opportunities and brand-representation
Improvement in team dynamic and morale
Improved operational oversight for managers
More proactive workflows, less reactive firefighting

“We no longer have to run around looking for free tables, the team and door-host can now communicate and coordinate wherever they are in the restaurant”

Restaurant Colleague

Result

The impact of the VoCoVo system has been rapid. TGIF have reported a notable improvement in team dynamic and enhanced ability to respond efficiently to changing circumstances. Door-hosts are now able to confidently and calmly welcome guests to create a valuable first impression of attentive competence, instead of running off to discover table availability.

Find out VoCoVo can assist your store by contacting us today.