Since first opening its doors at their inaugural superstore in Rotherham in 1991, Dunelm have come a long way on a journey lined with challenges that include economic bubbles and the explosion of e-commerce. Having established themselves as a trusted brand in home furnishings, they’ve now cultivated well developed online presence while growing to over 169 stores now operating throughout the UK.
With awareness of the challenges that this growth presents and with further growth ambitions in mind. Dunelm came to VoCoVo to look at the options available for better leveraging communication as a means of strengthening the backbone of operations and, in doing so, reaping the commercial benefits of creating cost efficiencies, reducing and opportunity costs, while also gaining critical operational insights in the long term.