Asda’s roots trace back to the 1920’s, originating as a family butchers. The business then became a breakaway venture in the late 1940’s under the Asquith sons, Peter and Fred. Asda was then founded in the 1960s in Yorkshire and is now one of Britain’s leading retailers. Dedicated colleagues serve customers from their network of stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK.
Asda approached VoCoVo as part of a plan to overhaul the technology in a number of it’s stores. We worked together to launch innovations in Asda’s operations. Their focus centered around generating efficiencies at a scale that would enhance colleagues ‘way of walking’, which would allow them to perform multiple operational functions at once. Not forgetting their customers, Asda also looked to continuously improve the service they offer, with the key target of streamlining their checkouts and preventing any delays that hold up the customer experience.