VoCoVo is attending NRF 2022: Retail’s Big Show

See you there?

Article by Olivia Robinson | 11th January 2022

From small family stores to huge supermarket chains, we believe that VoCoVo has something to offer every retailer. We’ve spent the last few years travelling the UK, bringing seamless communication to teams in every corner of the nation. 

We’re proud to count some of Britain’s leading brands amongst our customers, but we’re not going to stop there. We’ve got our sights set on the rest of the world, starting with the USA. 

Expanding into America has been a long-standing ambition of ours. It’s the spiritual home of retail. The land of immense shopping malls and big-box superstores . We believe that our system could do great things in this environment, and that’s why we will be attending NRF’s Big Show 2022.  

Welcome to The Big Show

The National Retail Federation is the world’s largest retail trade organisation. Since 1911 it has been working tirelessly to create opportunities and improve conditions for retailers. It now has over 18,000 members, including some of America’s biggest companies.

Taking place over three days in New York City, NRF’s annual Big Show is the most important event in the retail calendar. It’s a chance for retailers from all over the world to meet, share ideas and generate business opportunities. Last year’s conference took place virtually, but this year it will return to the Javits Centre in midtown Manhattan from 16th-18th January. And we’ll be there too!

Time to reconnect

This year’s conference is all about making up for lost time. Building relationships with customers and colleagues has been difficult during the pandemic, and finding ways to reconnect will be vital in 2022. We believe that VoCoVo can help retailers to rise to this challenge. 

We will be using the conference to showcase our products in action. Attendees will be able to test our headsets, call points and keypads, as well as seeing how they can integrate seamlessly with in-store smart devices. VoCoVo is the first communication system on the US market that works without wi-fi, so we’re hoping to generate some buzz! 

VoCoVo’s Chief Commercial Officer Martyn Jones will be attending the conference, alongside several other team members. Here he describes the benefits of our system for US retailers:

“Exhibiting at the NRF Big Retail Show is a great opportunity for us to showcase how we can bring the power of voice to America’s beloved household brands. We use full-duplex technology because it allows voice data to flow simultaneously in both directions, without being distracted by dropouts or delays which is often experienced with Wi-Fi-reliant devices.”

A new way to prevent crime

We will also be using the conference to promote VoCoVo’s security features. This is extremely timely, as the recent NRF Retail Security Survey found that almost 70% of US security colleagues believe the pandemic has increased the risk of customer theft.

We have a proven track record in preventing shoplifting, and we’re excited to share some tips with US retailers. We’ll be demonstrating how integration with smart CCTV cameras can speed up the response times of security teams, and how linking our headsets to smart shelving can provide an early warning system for shoplifting. 

If you’re lucky enough to be attending the event, you can find us at booth 1504. Otherwise, we’ll see you when we get back!

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