Unlock the 3 key themes discovered when surveying both retail decision makers and retail shop floor workers to determine if there is a clear vision of smart technology adoption that is understood by all.
In the aftermath of the pandemic, retail stores have been left grappling with the challenge of sharing specialist knowledge amongst colleagues to maintain high levels of customer service.rn
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Whilst retail stores aren’t traditionally viewed as a dangerous workplace, colleagues on the shop floor have all too often been subjected to verbal and physical abuse from customers.
Retailers are being forced to ‘work with what they’ve got’. This often means asking employees to work longer hours, cover areas of the store they haven’t covered before, or at times, relocate colleagues to nearby, more affected stores.
Customers expect excellent in-store experiences. The increased convenience of online shopping and next or even same-day delivery has changed consumer perceptions and continues to threaten brick-and-mortar stores.
Smart technology is only truly ‘smart’ if it supports and empowers the people using it. Explore the central role of people in the rollout and success of smart technology, and in delivering the seamless in-store experiences customers have come to expect.
The world is getting smarter, and retail is no exception. Stores have been increasingly incorporating smart devices such as connected headsets and mobile POS systems into their operations to improve customer and employee experiences, boost efficiencies, and ultimately, increase the bottom line.